Business of Digital – Location Based Advertising

Things have changed…

DOOH (Digital out of Home) is the New Location-Based Advertising

It’s no longer a guessing game as to who is seeing what installation. Real time, hyper-local data is here – at scale. That same data is now being used to form best in class cross-platform advertising strategy and on top of driving results, delivers offline attribution metrics based on actual business objectives, not online KPI’s.

It’s time to treat mobile as an extension of OOH, rather than a separate channel. Real world behavioral targeting through real-time data defines the natural evolution of DOOH programmatic planning.

Join IAB Canada as we dive deeper into the advancements in location based ads and discuss where we are now and the possibilities that the future holds.






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